Henrik Setterdahl, Account Executive

Intro continued

SEO and UX intersect

Localization is more than translations

Market-based, country-based, or language-based URLs?

Global-first approach

Finding the middle ground with a ‘global-first’ approach

Applying business logic to SEO localization

Compromise is inevitable

SEO search bar

Achieving true localization with composable commerce

Conclusion

Discover how SEO and UX intersect in ecommerce, and how composable commerce enables brands to look beyond translations to achieve true localization.

How to Master Ecommerce SEO Localization

Download

Endless Aisle

Physical store personnel as digital assistants

Fulfillment Hubs

Physical stores as fulfillment hubs

Click-and-collect 

Returns and exchanges

Hassle-free returns and exchanges 

 Omnichannel covers much more than ‘click and collect’. There are multiple strategies that fashion and lifestyle brands can integrate into their online store for a consistent and connected customer experience. 

5 popular omnichannel strategies for scaling fashion brands

Evelina Galli

Philip Börjesson, CEO Charity Funnel

What bla bla a “headless ecommerce platform”?

Centra’s 2023 in numbers:

About Centra:

Charity Funnel makes it easy to give to charity while you shop.

Swedish startup brings donations directly to checkout

Headless vs monolithic comparison

What are the benefits of running on a headless platform?

Is all ecommerce turning headless and composable?

Do you need a headless setup to sell fashion products?

When in doubt, play to your platform’s strengths

Shopify / Centra / Magento

After table text

Is headless Shopify a thing?

You don’t need a headless setup to run a fashion store – but for some reason, many leading fashion brands do, and here's why.

Why go headless when selling fashion? 

Intro

Why you need a PIM

Why Centra is a great choice for fashion brands

Bundles

Enhanced management of luxury items

Centra pim for fashion brands

Centra's built-in, lightweight Product Information Management system is specifically designed for fashion brands, and stands out with a range of functionalities that directly translate into significant value for fashion brands using the platform.

The Centra PIM: Purpose-built for fashion brands

Chapter 1: Report methodology 

Chapter 2. Spotlight on key marketing channels

Chapter 3. Direct channel: A reflection of brand power

Chapter 4. Brand recognition and awareness: The engines behind strong branded traffic in organic search

Chapter 5. Paid search: A cornerstone of ecommerce sale

Chapter 6. Navigating the social media landscape

Chapter 7. Winning the mobile marketing game

Chapter 8. From Amazon to Zalando: Marketplaces that matter in fashion ecommerce

Fashion brands strive for customer attention dispersed across channels and devices. With the advancement of technology and customers increasingly relying on smartphones, traditional marketing channels no longer cut it.

Fashion ecommerce marketing report: How fashion brands utilize digital marketing channels to drive growth

Intro ctd

A preview of some of the findings from our report

Chapter 1: Report methodology and key metrics

Conversion rate and cart abandonment definition

Peep Laja quote

Google Lighthouse Score definition

Chapter 1 ctd

Chapter 2: The factors influencing conversion rate in fashion ecommerce

Rasmus Frølund Thomsen quote 1

Chapter 2 ctd

Rasmus Frølund Thomsen quote 2

Rasmus Frølund Thomsen quote 3

Chapter 3: The factors influencing cart and checkout abandonment in fashion ecommerce

David Bell quote

Chapter 3 ctd

Chapter 4: How do our findings compare to other ecommerce benchmarks?

Chapter 5: Conversion rates in fashion ecommerce

Chapter 6: Cart abandonment rates in fashion ecommerce

Cart abandonment table

Chapter 6 ctd

Chapter 7: Localization

Chapter 8: Lighthouse scores on mobile

There is no surefire way to guarantee success in ecommerce. A certain degree of cart abandonment is inevitable, and achieving full control over conversion rates might be an unattainable ideal. However, understanding what drives these rates is a crucial component of the winning formula.

Conversion rate in fashion ecommerce benchmarks: What we have learnt from analyzing 500 brands

Conversion rates and cart abandonment in fashion ecommerce

Trend 1: Leverage AI-driven personalization for unforgettable customer experiences  

Trend 2: Social commerce: Make the most of shoppable content 

Trend 3: Ethical and sustainable fashion: catering to conscious consumers

Trend 4: Immersive shopping experiences with augmented reality (AR)

Trend 5: Adapting to the mobile shopping era 

Trend 6: Voice commerce: embracing the future of shopping 

Trend 7: Influencer marketing: tap into the talent of brand ambassadors 

Trend8: The rise of second-hand fashion: a vintage twist to modern retailing

What is social commerce, and how can fashion brands make the most of shoppable content?

How can fashion brands appeal to conscious consumers interested in ethical and sustainable fashion?

Why should fashion brands adapt their ecommerce strategy to the mobile-first era?

What are the most in-demand fashion ecommerce jobs?

In the whirlwind of the fashion world, keeping your finger on the pulse of shifts in the industry is a necessity. Fashion brands are constantly striving to adapt and innovate to stay ahead of the curve. 

Fashion ecommerce: 8 trends and stats that will make you rethink your strategy

What is a fashion ecommerce platform?

What are the most complex fashion and lifestyle product categories?

Product types table

Why do fashion products need dedicated ecommerce platforms?

How well do popular ecommerce platforms handle complex fashion products?

Shopify Plus

Shopify Basic

Magento

WooCommerce

Squarespace

Big Cartel

Weebly

What features to look for in an ecommerce platform for fashion?

Centra: a platform with fashion lineage

Does your brand need a fashion-centric ecommerce platform?

Summary

What distinguishes fashion ecommerce platforms from other ecommerce platforms?

What are some examples of complex fashion and lifestyle product categories?

How do popular ecommerce platforms handle complex fashion products?

What features should I look for in an ecommerce platform for fashion?

What is headless architecture?

Why is headless architecture beneficial for fashion brands?

What is Centra and how does it serve fashion brands?

As the digital world continues to evolve, ecommerce platforms have become the foundation of the world of fashion retail. Among the multitude of options available today, most of them aspire to become be-all, catch-all solutions that check most of the boxes of the average online retailer.

Fashion ecommerce platform: A modern brand's secret to maximize profits and scale fast

How to shortlist the best ecommerce agencies for your brand

1. Your decision criteria

2. The ecommerce agency's experience and expertise

3. Pricing, payment structure, and contract terms

The ecommerce agency’s client portfolio, testimonials and reviews

5. The ecommerce agency’s structure and resources

6. The ecommerce agency’s ecommerce strategy and process

7. Communication and collaboration approach

8. A QA process 

9. The approach to post-launch support and maintenance

Moving forward: Navigating the path to ecommerce growth with your chosen agency

1. What are the main benefits of hiring an ecommerce agency?

2. What key factors should I consider when choosing an ecommerce agency for my fashion brand?

3. How can I rate an ecommerce agency's portfolio?

4. What are the possible risks of choosing an ecommerce agency based on cost alone?

Choosing an ecommerce agency is a strategic decision. With the proliferation of ecommerce agencies on the market and the considerable investment that goes into hiring one, deciding the most suitable partner isn’t that simple. 

Ecommerce agency selection: The ultimate guide to hiring the right partner for your fashion brand

Fashion ecommerce and globalization

What are the potential benefits of expanding into new markets for fashion ecommerce brands

What are the potential challenges of going global?

Solving the regulatory and tax challenges of global ecommerce

MoR key features

Blog link CTA

MoR Features covered by centra

Native features for cross-border commerce

Centra merchant of record features

The going global blueprint

How multi-storefront ecommerce paves the way for scaling your presence globally

FAQ section

Scaling a fashion ecommerce brand globally can be an exhilarating journey, but it also comes with a host of challenges connected with growing the supply chain, localization, merchandising, and marketing.

How to enter new markets: A quick guide for ambitious fashion brands

Get a Wholesale demo

1. What is a digital showroom in the wholesale business?

What are the advantages of using digital showrooms for fashion brands in wholesale?

3. How do digital showrooms help fashion brands be more sustainable?

4. What are the key features of digital showroom software?

What are the advantages of a digital showroom in optimizing inventory management?

6. What are the challenges of implementing digital showrooms?

Digital showroom examples from top fashion brands

How Nudie Jeans transformed its wholesale experience with a digital showroom

7. How to launch a digital showroom: 8 major steps

What are the best practices for using digital showrooms?

Frequently asked questions:

Frequnelty 

Why are digital showrooms better than traditional showrooms for fashion brands?

What are digital showroom software vendors?

Technological innovation, the pursuit of sustainability, and the recent pandemic have encouraged many brands to move their wholesale business into digital showrooms. These bring the physical and digital worlds together, removing the obstacles of operating across different channels. 

Digital showrooms: A guide for fashion brands to improve their wholesale

What is a merchant of record?

How does a merchant of record work?

What difficulties will I face without a merchant of record?

What are the benefits of a merchant of record?

What features should an MoR platform provide?

What are the popular providers of merchant of record services?

What are the popular pricing models used by merchant of record providers?

Does my business need to work with a merchant of record?

Alternatives to a merchant of record

How does Centra cover the functionalities and features of a merchant of record service?

Shopify Markets

What’s the difference between a merchant of record and a payments solution?

What’s the difference between payment facilitators (PayFacs) and merchant of record?

Direct merchant accounts vs merchant of record

Seller of record vs merchant of record

Why is a merchant of record not enough to go global?

Merchant of record summary

FAQ Merchant of Record

What is a merchant of record (MoR)?

How does a merchant of record benefit my business?

What responsibilities does a merchant of record have?

What is the difference between a merchant of record and a seller of record?

How do I choose a merchant of record service provider?

What are some popular merchant of record service providers?

Do I need a separate merchant of record for each country where I sell products?

Do I need a merchant of record?

Is PayPal a merchant of record?

Is Google a merchant of record?

Is Visa a merchant of record?

Does Stripe act as a merchant of record?

Establishing and scaling an international presence requires companies to offer localized shopping experiences in different languages, currencies, and payment and delivery methods. 

Merchant of record: What it is and why you (don’t) need it

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