Market Report: What UK Shoppers Want from Fashion Brands
Consumers are more demanding than ever, and yet at the same time constrained in their spending. It’s the perfect storm for fashion brands.
In this special Centra market report, we’re sharing key insights from 1,000 UK consumers about their unique needs and preferences, including:
Expectations around brands’ commitment to sustainability
Attitudes towards cross border shopping
Benefits of unified commerce to deliver consistency across all channels
Real-world examples from fashion brands Nudie Jeans and Paul Smith
Discover how brands can successfully close the gap between shopper demands and their own capabilities.