Verso Skincare launches new global D2C experience with Grebban and Centra

Grebban and Centra have teamed up to help the eEquity‑funded skincare brand, Verso Skincare take the next step in their growth‑journey through a strong direct‑to‑consumer experience that has been built and optimized for Verso Skincares core markets - USA, Germany and Sweden.

Sweden based design agency, Grebban and the headless e‑commerce platform for brands, Centra, have been working extensively during Q1/Q2 to build a global online flagship store for the research driven skincare brand, Verso Skincare. Vero Skincare is going all in on a direct‑to‑consumer centric strategy to reach their ambitious goals of becoming a BSEK company within five years. The new flagship store has gone live and is tailored with local content, tax rules, languages and warehouses at the brand’s core markets – Sweden, USA and Germany. Verso Skincare has also recruited Maria Bodegård as its new Head of E‑commerce to support its future growth plans.

“Verso Skincare is in the absolute forefront of skincare and cosmetics and now we’re gonna make sure they’re also in the absolute forefront of digital ecommerce technology. The new flagship store is a state of the art, best‑of‑breed experience that has been tailored with the best technology and design for Verso Skincare’s global ambitions”, says Anton Johansson, CEO at Grebban.

Verso Skincare will continue to roll out new markets during Q3 and Q4 with a strong focus on North America and Asia, as well as continue to develop their digital offering with new payment solutions and freight solutions to get closer to their customers and drive conversions higher.

“Our vision is to be a digital‑first skincare brand, and with our new e‑commerce architecture, along with our partners at Grebban and Centra, we’ve started a fast rise for our D2C and B2B clients globally. We will continue extensive recruitments to meet the new demands, as well as adding new lokalized markets”, says Lars Fredriksson, Founder and CEO at Verso Skincare.